I imagine the NH governor is already pretty well acquainted with Maine lobster.
from the 8/20 story in the Portland Press Herald:
The $5,000 promotion, which covered the cost of the lobster products and shipping, was funded by the governor’s contingency fund…
…The lobster industry, Maine’s largest fishery, has been suffering from record catches and weak prices.
…To combat weak prices, the state has planned a $2 million marketing effort, led by the new Maine Lobster Marketing Collaborative, to promote Maine lobster around the country and internationally. Maine also has been trying to expand its lobster-processing capacity so that more can be processed in-state rather than in Canada, which now handles most of the industry’s processing.